who are the stakeholders of easyjet

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. 1. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. A2 US Government and Politics A.J. An aerial view of SEN. Business Model Analysis DEVELOPMENT SUGGESTIONS 3.1.2 Allowances 4 3.1 Price 4 Introduction Airline [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. 4 How does easyJet affect the environment? easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. TABLE CONTENT ii Its strategy of success entails focusing on the economical strategy. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. GNA. Ryanair A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. May / 15 2013. for only $11.00 $9.35/page. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Low-cost carrier, Pestle analysis of Easyjet EasyJet company 1 Stakeholders can affect, Premium Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Strategic Management Essays, Term Papers & Presentations . Employment It was a shaky start but one that would grow into a stable foundation. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Premium But its time that we took responsibility for the effect flying has on the environment. Airline, MARKETING RESEARH PROJECT . This cookie is set by GDPR Cookie Consent plugin. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . we will get information about EasyJet from the textbook and the Internet. Finally we apply these experiences to our job in the future. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 There is two different types of stake holders these are internal and external. Business Model Analysis Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Global Politics A. Heywood. Management Better Essays. Stakeholders can affect or be affected by the organizations actions objectives and policies. Competition Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). March 3, 2023. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. London Gatwick Airport [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. In addition, Marketing Analysis of easyJet [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. This cookie is set by GDPR Cookie Consent plugin. London Gatwick Airport Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. This problem has been solved! Organization, Stakeholders This cookie is set by GDPR Cookie Consent plugin. 2.2.4. (Coauthor(s): Premium A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Therefore it has to be differentiated with marketing processes. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Also the product that airlines serve is a somewhat typical service. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. It has seen an increase in customer loyalty in its core markets. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Customer, Airline Assignment Busboy, Stakeholder analysis Strategic management, Stakeholders External Impacts 5 EasyJet has a unique geographical location because it was born in England. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Conclusion 13 A shareholder can be a stakeholder. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Stakeholder analysis All in all marketing is one of the most elements, Premium [95], EasyJet plc. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Low-cost carrier They contracted to buy 12 brand new 737s from Boeing in 1997. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . EasyJet was strategically located, Premium [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. The Annual General Meeting will be held on Wednesday, 23 December 2020. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Competition Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. As the employees watch the owners behaviour all the time. Popular books for Law and Public Services . Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. INTRODUCTION vii [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. Pressure groups and government. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. But opting out of some of these cookies may affect your browsing experience. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Germany Stakeholder In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Pricing How does EasyJet contribute to the UK economy? By September 2000 85% of total, Premium Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Air France EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Originally . Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. 1.1 Introduction. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Free EasyJet Essay Topic Generator. Premium Airline Despite some previous concerns about the purchase from key shareholders, the need to . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Employment In the early 2000s McDonalds saw for the first, Premium Stakeholder They contracted to buy 12 brand new 737s from Boeing in 1997. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Stakeholders of easyjet Free Essays 2022-11-05. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. EasyJet was founded by Haji-Loannou in 1994. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. This gives a load factor of 92.6%. Ryanair However, its operating profit has decreasing which may influence take more loans from financial institutions. They influence the companys decisions as they are the main say of it. Tesco are a one of the largest retailer stores in the world. Economical impacts 6 The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. EasyJet focus its value proposition to business travelers around time savings. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu 1 minute read. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. That resulted in heavy post-tax financial losses of 21.5million in February 2022. Being competitive means the ability to withstand the market demand, ability . Recommendations: 15

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